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How do I track Ticket Sharing?

Evan Schumacher
Updated

Patrons are able to email tickets to friends if you've enabled ticket sharing in your app. The recipient will receive an email with a link to access the ticket barcode.

You can enable your app to send data about ticket sharing activity to Tessitura to help you track and understand ticket sharing activity. The ticket sharing data you can access includes:

  • Share date and time
  • Constituent that shared the tickets
  • Recipient email
  • Order ID
  • Performance info
  • Seat info (section, row, and seat number)

How it works

This is a brief overview of how ticket sharing tracking works. More details are provided below.

  1. You will need to install a custom table in Tessitura. InstantEncore will provide you with a script to do this. You can run it yourself or submit a ticket with Tessitura's hosted services team.
  2. Enable the feature in the InstantEncore Control Panel.
  3. Once enabled, whenever a ticket share occurs the data is sent to Tessitura and stored in the LTR_IE_SHARED_TICKETS system table (known as a Reference table in v16). The friendly name for this table is IeSharedTickets.
  4. You can browse the data in Tessitura, or use the the search interface provided in the InstantEncore Control Panel.
  5. If a patron has already shared a ticket, they will be able to see who and when they shared it with. They can share the ticket again if needed, but this will help prevent them from accidentally sending the same ticket twice. Requires app version 14.04.00 or higher to view previous shares.

Example showing that a ticket has already been shared

Setup

  1. Install LTR_IE_SHARED_TICKETS local table
    If you use hosting services: Create a support ticket asking them to run then LTR_IE_SHARED_TICKETS script created by InstantEncore. We recommend having it installed in both your Test and Production environments.
    If you are self hosted: Click here to request the script from InstantEncore (or email support@instantencore.com). Install the script.

  2. Enable: Go to Control Panel > InstantApps > Tessitura > Digital Tickets and check the box for Send Ticket Sharing Data to Tessitura. 
    Note: if you don't see this setting you need to upgrade to REST API only.

Viewing data in Tessitura

  • You can view the data in the LTR_IE_SHARED_TICKETS system table (known as Reference tables in v16). 
  • You can use the data in this table to create lists and reports in Tessitura.

Searching ticket shares in the Control Panel

InstantEncore also provides an interface to search Ticket Sharing activity.

  1. Go to Control Panel > InstantApps > Tessitura > Digital Tickets and click the Shared Tickets Search link.


  2. Enter your search criteria and click the Search button.


  3. You can export the results to a CSV file to share the data with an external system.

Ticketing Sharing Analytics

You can view the number of times tickets were shared per day or month by going to Control Panel > InstantApps > Analytics > Digital Tickets.

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