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The app store description is another opportunity to market your brand.
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Use the first two lines to grab your reader's attention.
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Summarize what your app does and why it's awesome.
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Use active verb phrases to keep it engaging.
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Have your intro text end mid-sentence so that it prompts the user to tap "More."
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Highlight key features.
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These will be your most important and enticing features.
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Use active verb phrases.
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Highlight unique features that your website doesn't, such as At the Venue Experiences and Notifications.
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Make it easy to read.
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Users should be able to scan your description quickly and easily ascertain what your app does.
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Use bullet points and line breaks and avoid paragraph formats.
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Keep it concise, no more than 700 characters.
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Be humorous and personable.
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Include single-line excerpts from reviews
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Once your app has received positive feedback, add excerpts from those comments to your app description.