One-Tap Donations with your app increases the effectiveness of your giving campaigns. They work especially well in the following situations:
- When patrons are using your app to enjoy your digital content. Include a call to action in the app to give immediately with a tap of a button.
- If you're doing socially safe events in person, use signage or announcements to let patrons know they can help you keep the arts alive with a single tap. It's especially effective if they are already using your app for digital tickets, program notes, InstantGuide (your digital program books), or other event info.
- The majority of your app users opt-in to push notifications. If you're doing a Giving Tuesday event, send a push notification so they can donate with the tap of a button. It's the easiest way to convert your asks to donations.
Below are some best practices to get the most out of One-Tap Donations.
Use this Checklist (PDF | Excel) to assist you in implementing and utilizing this new tool.
Some U.S. and International fundraising dates:
- National Nonprofit Day: Mid August
- International Day of Charity: Early September
- National Philanthropy Day: Mid November
- Giving Tuesday: December 1
- Year-End: December 31
Once The One-Tap Donations Feature Is Live:
- Deactivate or reorganize links going to donation webpages
Ways To Make One-Tap Donations More Prominent:
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Add it to your Home Page by creating a Card or Slide
- Display your Card towards the top
- Display your Slide in the first or second position
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Include it in your App Menu
- Use Tab Bar as your menu option to double donation exposure
- Move it towards the top three positions in your menu
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Add a link within your Events
- Have an in-app link to One-Tap Donations in your event’s Notes section
- Make this link prominent by putting it in bold and/or larger font
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Include it with At the Venue
- Have an in-app link to One-Tap Donations
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Add it to InstantGuide
- Include a link from your digital program to your app's One-Tap Donation
Getting The Message Out Now & With Every Giving Campaign!
Include in your messaging for every giving campaign, how easy and secure your patrons can give.
For example: “You make a difference, now we make it easier. You can now easily and securely give with Apple Pay using ABC’s app! Extra bonus: There are no forms to fill out.”
- Send out Push Notifications
- Send out a push notification announcing this new feature and link to it
- Send out a push notification linking to One-Tap Donations for all your fundraising campaigns (For example: Before, during, and/or after your events)
- Include emojis in the messaging too
- Include it in your Email Campaigns
- Send an email announcement to your list
- Include a screenshot of your One-Tap Donations
- Include a link to your app in the app stores
- Post it to all your Social Media platforms
- Post your announcement with a screenshot to all your social media accounts
- Include a link to your app in the app stores
- Add it to your Website
- Just as you promote your app on your website, announce that there is an easy and secure way to give
- Promote One-Tap Donations on your main page
- Include as a News or Announcement article on your blog
- Promote it on your Donation webpage
- Add links to your app when promoting any fundraising campaigns
- Include it in your Physical Venue Advertisements
- Mention it with a screenshot image on your projector or digital screens
- Stage announcements
- Program book
- In the lobby
- At your concessions or on your menu
Tips To Acclimate Patrons To One-Tap Donations
You can introduce and get your patrons acclimated with One-Tap Donations with these tips:
- Offer a special discount or benefit, this would be different than what you offer on to your website donors
- Find a donor that will match every $1 when donations go through One-Tap Donations, for a certain amount of time and/or to a certain dollar amount
- Spotlight a certain program to fundraise through One-Tap Donations
- Considering having a contest with a prize for those that donate with One-Tap Donations